Tim describes his role as part of the Brewpoint sales team, but not in the traditional sense. He focuses on the performance and growth of Brewpoint’s beers within Wells & Co.’s own estate of around 180 pubs across the UK and France. “My role is really about working with our pub teams to maximise the performance of Brewpoint beers within their business,” he explains. “There’s a big quality and standards component. Making sure our beer shows at its best through good cellar and bar practices, alongside a ‘hearts and minds’ element. I’m sharing our stories, why the brands matter, and why teams should feel proud to champion them.” His work also stretches into activations like tastings, brewery tours and Brewpoint quiz nights, ensuring no two days are ever the same.
Auditing the Estate: Understanding the health of Brewpoint across the UK and France
To get a clear picture of how Brewpoint is performing in the real world, Tim has spent a significant amount of time on the road. Between October and Christmas 2025, he undertook a mammoth project, visiting every single Wells pub in the UK. 150 pubs in just 10 weeks. His goal? To audit cellar practice, beer quality and brand standards across the estate.
“There’s nothing better than getting out and seeing our brands working in the real world,” he says. These visits painted a detailed picture of the “health” of Brewpoint beers, helping him identify what was working well and what support was needed. He spent January analysing the findings and building an actionable plan for the year ahead.
But with nearly half of Brewpoint’s volume going to Wells & Co.’s French estate, his work doesn’t stop in the UK. As he answered my questions, he was travelling on the Eurostar, about to begin auditing all 19 French pubs. “I’ve only visited seven so far, so I’m excited to get around all of them,” he says. His first stop, the Queen Victoria in Lille.
Best practice in action: Simple rules, brilliant outcomes
Across the UK, Tim saw countless examples of teams doing fantastic work with Brewpoint brands, across every style of pub, from neighbourhood locals to high‑end gastropubs. What impressed him most was that the same principles of excellence apply everywhere.
“The rules of best practice are the same,” he explains. Clean cellars. Clean lines. Clean glassware. Good point of sale. Strong visibility. And, above all, engaged teams who care about the beer they’re serving.
“In pubs where the team are proud to stock Brewpoint, it shows. In the standards and in the sales.”
Connecting Brewpoint to Wells & Co.’s purpose
Tim’s work plays directly into Wells & Co.’s broader goals. Brewpoint is the estate’s biggest USP, but it isn’t yet a household name, which means pub-goers often default to recognisable brands. Tim helps teams bridge that gap.
“My role is to give our pub teams the confidence to convert customers to our brands,” he says. “When we execute our USP well, we give customers an experience they can happily recommend to friends.” This connection to Wells & Co.’s values, especially the commitment to creating experiences worth recommending, sits at the heart of his role.
The power of face‑to‑face: Inspiring teams and guests alike
For Tim, the biggest impact he has comes from being in the pubs. Seeing teams face to face, training them, telling stories, and sharing what makes Brewpoint special.
“I have a huge enthusiasm for beer, and one of the biggest kicks I get in life is making other people enthusiastic about it too.”
A recent moment reminded him of the lasting impact of this work. A new brewing team member, Jack, told Tim that attending one of his brewery tours years ago was what inspired him to pursue a career in brewing. “That absolutely made my day,” Tim says.
Why brand perception shapes value
With drinking out becoming increasingly expensive for customers, value for money is more important than ever. But for Tim, value doesn’t mean cheap, it means quality.
“If a customer is buying a pint of Brewpoint, every touchpoint needs to feel premium and add to the perception of value,” he explains. As so much of Brewpoint’s beer is sold in Wells & Co. pubs, we have a rare advantage. Control over standards and presentation.
Why colleagues like Tim make all the difference
Tim is a brilliant example of the passion, expertise and commitment that sit at the heart of our business. His energy, his love for great beer, and his dedication to supporting our pub teams make him an enormous asset to Wells & Co.. Not just in driving Brewpoint’s performance, but in inspiring others along the way. We’re hugely grateful to him for sharing his insights, especially in the middle of such a busy schedule (and mid‑Eurostar journey!). Thank you, Tim!
