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Getting to know Keaton Wells: Next generation in action 

Keaton recently joined us for a 12-week placement with the brewery team as part of the Next Generation programme – our initiative to support and inspire the next generation of Wells family members. He’s currently studying Chemical Engineering at the University of Waterloo in Canada, and over the past few months, has thrown himself into understanding one of the brewery’s most important areas: energy use. 

From day one, Keaton dived into a range of projects focused on cutting unnecessary electricity usage and finding smarter ways to monitor how we use energy across the brewery. He’s helped shape ideas for reducing consumption, supported the introduction of more detailed energy monitoring, and worked out where savings can be made – combining his studies with plenty of independent research.  

Keaton says one of the best parts of the placement was the freedom to work independently. “Being trusted to take the lead on projects was brilliant,” he says. “I learned so much about electricity – how it’s distributed, how it’s measured, and how it all powers the brewery.” 

Before joining us, Keaton didn’t know much about brewing, but he jumped straight in: taking a course on the essentials of brewing, spending time working closely with our talented brewers and getting to know the differences between different product styles. He even admits he’s started enjoying beer more now that he understands the process behind it. 

The placement also gave him insight into how the business works beyond the brewery, from pub management to project funding, approvals, and cross-department collaboration. “It’s been eye-opening,” he says. “I’ve learned how a project goes from an idea on paper to something real in the brewery.” 

Outside of work, Keaton’s experience has been just as enriching. Living away from his family and friends in the UK has helped him grow in independence, and he’s had the chance to explore new cities, enjoy the pub life and has found a new love for a good English cuppa! 

Asked if he’d recommend a placement with Wells & Co, Keaton doesn’t hesitate: “Absolutely. It’s a great way to get close to the team, see what you enjoy, and really understand how a business works. I’ve learned so much, had a lot of fun, and built relationships I know will last. Everyone has been so supportive.” 

As Keaton heads back to Canada to finish his degree, he leaves behind a series of practical improvements for the brewery and a brilliant example of what the Next Generation programme is all about: nurturing curiosity, encouraging learning, and connecting family talent with the business.

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Getting to know Keaton Wells: Next generation in action 

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